ASA fashion store | 3GATTI

ASA fashion store

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Caged UFOs
ASA fashion store in Shanghai

This is one of the few projects I did without any preliminary thinking, probably this concept was already in my subconscious till long time ago and I just suddenly dig it out during one of my meditation sessions.
If we have to analyze it rationally I will say that the main idea is to create dense areas of vertical steel bars so to define the space but also the aesthetics and the forest-like abstract image of the store. To increase the contrast of the vertical lines and make its perception more powerful we used barrisol light walls all around the shop creating also a surreal erosion of the shadows.
At this point the concept was accomplished in its simplicity and force if wasn’t for the functionality that was missing. Another element was necessary to hag dresses and display products.
Thanks to the vertical elements was possible to fix disc shaped elements all around the shop so to create surfaces where to display bags and shoes or where to sit on the larger discs and where to hang the clothes on the craned discs.
The result is the perfect combination of only two design elements irremediably interlaced to each other.

Francesco Gatti

酷笼UFO
上海ASA时尚概念店

这可以说是我为数不多没有直接跳过草案创作的设计项目,亦或许是它早已在我的潜意识中生成,只不过经由我的一次冥想课程再被挖掘了出来。
如果一定让我对该项目进行理性地解析,我想此个设计主要创作思路是通过疏密相交的竖向铸铁管来进行空间分割,并模拟建造出充满美感及丛林般的购物环境。为了凸显强调竖向的线条且更具视觉冲击力,我们会于店内四周使用特殊的发光膜墙体从而创造出超现实感的斑驳光影效果。
基于这个一点,这个极简却有力的项目设计已经完成了一大半。另外,为了店铺的功能性考虑,我们还将添加一些实用的元素用来展示店内的服装等各类配饰。
由于竖向线条带来了便利性,我们便在其上安置了带有设计感的UFO状圆盘。这些圆盘不仅能给包袋鞋子的展示提供了绝佳的平台,变化增加大小和强度后还能提供实际功能,例如座椅,或服装展示架等等。

整个设计向我们展示了,如何结合仅仅两个简单的设计素材与此同时又完美地使它们在视觉性和功能性上达到互补。

Francesco Gatti

ASA CONCEPT STORE CREDITS:

Programme: Fashion store products exhibition area (dresses, shoes, jewelry, glasses), fitting room, storage room

Architecture firm: 3GATTI
Chief architect: Francesco Gatti
Project manager: Wang Lin
Collaborators: Davide Vallariello, Valentina Brunetti, Arpad Borcsok, Ge Yi, Christina Kordova
Client: ASA SHOPPING CO., LTD.

Construction team: Shanghai JinXi construction & engineering co., ltd
Construction manager: Yin Jun

Location: Xintiandi, Shanghai

Total floor area: 78 m²

Design period: February 2015
Construction period: March 2015

Materials: white fiberglass, iron bars, barrisol, concrete, mirrors.

Photographer: Daniele Mattioli

ASA 时尚概念店项目信息:
项目内容:时尚店铺及展示区域(服装,鞋,配饰,眼镜),试衣间,仓库
设计单位:3GATTI
总设计师:Francesco Gatti
项目经理:汪琳
设计团队: Valentina Brunetti, Davide Vallariello, Arpad Borcsok, Ge Yi,Christina Kordova
业主:义莎(天津)服饰有限公司
施工团队:上海晋熹建设工程有限公司
施工总监:尹军
项目位置:新天地南里,上海
总面积:78平方米
设计时间:2015年2月
施工时间:2015年3月
用材参考:白色玻璃钢,铁管,发光膜,混凝土,镜面.
摄影师:Daniele Mattioli