The Cut | 3GATTI
00b
09
eye

The Cut

EN CH

The Cut
concept story


The concept of The Cut disco club started immediately with a gesture of breaking the rules. Infact the interior space of the site was fragmentized in an L shape, so our first idea was to unify the space creating a rebel object that penetrate the windows to posses all the possible space inside and outside.
This unfolded slab object immediately starts to give strong identity to the space; like a big insolent cake of clay standing in-between the interior and the exterior of the existing building.
The second natural gesture was to start cutting this massive slab of abstract clay to create functional fractures spaces where to sit, drink and dance.
Because contrast is beauty, this primitive heavy monolith needed immediately a caduceus and ephemeral background where to stay. So the choice was to surround the space with projections, interactive digital experiences and spatial abstract invisible games:
the visitor will have a fancy digital bracelet so the system will know the flow and the position of his movements in the space. The hidden digital equipment will start a visual and sound interaction with the costumer and his mobile phone, following his movement and whispering personal words and sending personal messages or avatar images on the screens around the club.
An example can be the projection of the club plan where to see like in a painting the flow of the man and girls position with two different colors that describe the interaction of the two sex on the screen.
The cut will be a new interaction disco experience.

切割
概念解说


“切割”俱乐部的概念产生自一种打破惯例的决心。实际的室内空间呈分裂的L形。所以,我们首先想到的是制造一个反叛的客体,穿透玻璃幕墙延伸到室内外尽可能的部分,将整个空间统一起来。
这个展开的板块状客体立即赋予这个空间强烈的个性。如同一块巨大而傲慢的粘土蛋糕占据了现有建筑的室内、室外。
其次,我们自然会想到如何切割这块巨大而抽象的粘土块,以获得功能性的断裂空间可供人坐着,饮酒或跳舞。
对比产生美,这粗野而笨重的独石急需一个瞬时的栖所完成它的蜕变。所以我们选择用投影,数码互动体验以及抽象隐形的空间游戏来环绕整个空间。
来访者可得到一个奇特的手镯,这样系统便能识别他(她)在该空间中的位置和动态。隐藏的数码设备会发起和顾客与其手机间的影音互动,可跟随顾客的一举一动,私人耳语,或通过由顾客向俱乐部的大屏幕发送的手机短信或角色图标。
例如,男性顾客和女性顾客的空间流动分示为两种颜色的笔触,通过大屏幕投影展示出的是两种性别的互动。
“切割”俱乐部将会成为一次对新型互动舞厅的尝试。

THE CUT CREDITS:

Architecture firm: 3GATTI
Chief architect: Francesco Gatti
Project manager: Summer Nie
Collaborators:
Nicole Ni, Chen Qiuju, Kelly Han, Chen Han Yi, Lu Cheng Yuan, Jessie Zhengxin, Ronghui Chen, Vivian Husiyue, Aurgho Jyoti

Programme:
Bar, dancing area, lounge area, toilets.

Contractor: Eric Liang

Client:
Jim Dandy

Location:
KIC plaza, Chuangzhi Tiandi, Songhu road, Shanghai

Total area:
650 m²

Design period:
autumn 2006

Materials:
Bricks, concrete, black and red epoxy

THE CUT CREDITS:

Architecture firm: 3GATTI
Chief architect: Francesco Gatti
Project manager: Summer Nie
Collaborators:
Nicole Ni, Chen Qiuju, Kelly Han, Chen Han Yi, Lu Cheng Yuan, Jessie Zhengxin, Ronghui Chen, Vivian Husiyue, Aurgho Jyoti

Programme:
Bar, dancing area, lounge area, toilets.

Contractor: Eric Liang

Client:
Jim Dandy

Location:
KIC plaza, Chuangzhi Tiandi, Songhu road, Shanghai

Total area:
650 m²

Design period:
autumn 2006

Materials:
Bricks, concrete, black and red epoxy