This video project play with the combination of the "3GATTI" Italian meaning (three cats) and the Asian lucky cat meaning (mostly related with commercial good auspicious themes).
The director obviously found on this cat not the positive message from a society based on commerce but a mysterious hypnotic object that can give mostly beautiful inquietude feelings.
direction: Francesco Gatti
shooting: Stefano Fusi
editing: Marcin Gajewski